The all-in-one influencer marketing campaign management platform
Plan, manage, and execute all your influencer marketing campaigns in one place. Run your advertising campaigns with content creators from start to finish, evaluate the results, and track the performance in real time.
1000+ brands and agencies choose BuzzGuru to scale their businesses
Streamline and keep track of your ad campaign progress from media planning to reporting
BuzzGuru provides you with a powerful software to manage your campaigns from A to Z. Automate manual tasks and optimize your influencer marketing efforts to grow smarter.
Create a media plan for your campaign
Search for relevant influencers and add them right to the campaign management tools. If you have a list of influencers you already work with, – no problem! In just a click you can add them to the platform and get estimates for their prices, reach, CPM and performance automatically.Get free media plan Get free media plan
Get estimates for your campaign KPIs
Once your media plan is ready, you’ll get the estimates for its key performance indicators automatically. No more manual calculations, - BuzzGuru data provides you with the most accurate estimates for your upcoming campaign, so that you can adjust your strategy accordingly as per your business needs.Get estimates Get estimates
Manage team and data access
Empower your team or partners to collaborate on or keep track of your advertising campaign. Provide different users with separate roles to keep sensitive information and data safe. Organize all your advertising campaigns in a convenient way.Manage team & access Manage team & access
Track influencer marketing campaign performance
Check the campaign statistics and progress in real time and analyze the performance of your advertising efforts by comparing it to your KPIs and goals. Real-time statistics provide you with the full visibility of your performance, allowing you to adjust your influencer marketing strategy accordingly.Track results Track results
Get detailed campaign report and statistics
You no longer need to collect all the data and statistics related to a campaign manually – BuzzGuru does it for you automatically. The intuitive charts will help you visualize and analyze different types of datasets, as well as find growth areas and speed up the decision-making process.Get report Get report
Add your clients and report them in a few clicks
Empower your clients to monitor the progress of their influencer campaigns, approve creatives and influencers. BuzzGuru provides you with reports that are already designed, with all the information conveniently organized. All you need to do is to download and share with your clients.Manage client's campaigns Manage client's campaigns
Import your influencer lists from Excel to BuzzGuru
If you have a list of influencers you already work with, you can transfer to BuzzGuru platform in just one click. Upload your Excel spreadsheet, and BuzzGuru will automatically update all the relevant metrics for them so that you can see the whole picture within one page. You can further manage it, edit or add more content creators.Import list Import list
Manage multiple campaigns in one place
BuzzGuru allows you to organize as many campaigns as you wish in a simple and convenient way. Use folders to manage campaigns for different products or clients, customize user roles with specific permissions and tasks, make each stage of work clear and transparent.Manage campaigns Manage campaigns
Analyze creator-generated content
BuzzGuru collects all your influencer marketing and user-generated content in one place, so it’s only a click away with all the performance metrics relevant to you. View and analyze your influencer marketing campaigns at all the stages. Identify your most successful collaborations and optimize your strategy if needed.Analyze content Analyze content
See how customers rate BuzzGuru’s campaign
into one app”
Twitch and TikTok”
Get every stage of your influencer marketing
FAQs about campaign management at BuzzGuru
Campaign management is the process of executing campaigns with content creators on social media. The stages of campaign management include searching for influencers, identifying KPIs, negotiating details and payments, approving drafts, and measuring results.
All these tasks can take a lot of time from a team when managed manually. BuzzGuru influencer marketing platform provides all the necessary functionality and features to find and discover perfectly aligned influencers, analyze their accounts and relevant metrics, and track the performance at every stage.
To start you first influencer marketing campaign at BuzzGuru, just follow these steps:
1) Log into your account.
2) Go to the Campaign Management tab.
3) Add the list of influencers that you would like to collaborate with, or discover them using BuzzGuru’s Influencer Discovery.
4) Add your teammates and clients using specific user roles.
5) Start collaborating on different tasks and platform’s functionality.If you don’t have a BuzzGuru account, book a demo with one of our specialists. During a demo our team will onboard you to a platform in order to ensure you cover all your business needs with our software solution.
A good influencer marketing campaign starts with identifying your goals and the profile of your ideal influencers. It will define the next step of the campaign planning - searching for relevant influencers and negotiating the details with them. When discussing the terms of partnership with the influencers, you need to take into account the statistics of an influencer and estimate the approximate budget that you might need. BuzzGuru will help you with this task, since it provides you with all the necessary statistics and calculates the price for the influencer services using AI algorithms.
After you negotiate all the details with content creators, you can provide your partner with a brief and start creating promo materials. The final stage of an influencer campaign is getting reports on the campaign’s results. BuzzGuru also helps you with this task and automatically design and visualize data in a convenient way.
Tracking and evaluating the results of your influencer marketing campaign is a crucial step of campaign’s execution. It helps you to understand which influencers perform best, which type of content is more engaging and which strategy works better, so that you can optimize your next influencer campaigns accordingly.
BuzzGuru reporting tool helps you monitor relevant metrics in real time, get reports on campaign’s performance and evaluate the success compared to your KPIs. Metrics, such as ER, CPM, total expenditures for influencer services, views, etc., allow you to understand the efficiency of the campaign and optimize the decision-making process.
Fuel your influencer marketing efforts with the all-in-one influencer management platform!
Automate every step of your influencer campaign on YouTube, Instagram, TikTok, or Twitch and scale to all new levels. Start with our influencer discovery and campaign management solutions and see how it helps turn your manual campaign process into an automated machine.Get started Get started