The all-in-one influencer marketing campaign management platform

Campaign management is the process of executing campaigns with content creators on social media. The stages of campaign management  include searching for influencers, identifying KPIs, negotiating details and payments, approving drafts, and measuring results.

All these tasks can take a lot of time from a team when managed manually. BuzzGuru influencer marketing platform provides all the necessary functionality and features to find and discover perfectly aligned influencers, analyze their accounts and relevant metrics, and track the performance at every stage.

To start you first influencer marketing campaign at BuzzGuru, just follow these steps:

1) Log into your account.

2) Go to the Campaign Management tab.

3) Add the list of influencers that you would like to collaborate with, or discover them using BuzzGuru’s Influencer Discovery.

4) Add your teammates and clients using specific user roles.

5) Start collaborating on different tasks and platform’s functionality.

A good influencer marketing campaign starts with identifying your goals and the profile of your ideal influencers. It will define the next step of the campaign planning - searching for relevant influencers and negotiating the details with them. When discussing the terms of partnership with the influencers, you need to take into account the statistics of an influencer and estimate the approximate budget that you might need. BuzzGuru will help you with this task, since it provides you with all the necessary statistics and calculates the price for the influencer services using AI algorithms.

After you negotiate all the details with content creators, you can provide your partner with a brief and start creating promo materials. The final stage of an influencer campaign is getting reports on the campaign’s results. BuzzGuru also helps you with this task and automatically design and visualize data in a convenient way.

Tracking and evaluating the results of your influencer marketing campaign is a crucial step of campaign’s execution. It helps you to understand which influencers perform best, which type of content is more engaging and which strategy works better, so that you can optimize your next influencer campaigns accordingly.

BuzzGuru reporting tool helps you monitor relevant metrics in real time, get reports on campaign’s performance and evaluate the success compared to your KPIs. Metrics, such as ER, CPM, total expenditures for influencer services, views, etc., allow you to understand the efficiency of the campaign and optimize the decision-making process.