REPORT: Influencer marketing benchmarks and trends 2023

The all-in-one influencer marketing campaign management platform

Plan, manage, and execute all your influencer marketing campaigns in one place. Run your advertising campaigns with content creators from start to finish, evaluate the results, and track the performance in real time.

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Streamline and keep track of your ad campaign progress from media planning to reporting

BuzzGuru provides you with a powerful software to manage your campaigns from A to Z. Automate manual tasks and optimize your influencer marketing efforts to grow smarter.

Create a media plan for your campaign

Search for relevant influencers and add them right to the campaign management tools. If you have a list of influencers you already work with, – no problem! In just a click you can add them to the platform and get estimates for their prices, reach, CPM and performance automatically.

Get free media plan Get free media plan
Choose the most relevant creators

Get estimates for your campaign KPIs

Once your media plan is ready, you’ll get the estimates for its key performance indicators automatically. No more manual calculations, - BuzzGuru data provides you with the most accurate estimates for your upcoming campaign, so that you can adjust your strategy accordingly as per your business needs.

Get estimates Get estimates
Make data-driven decisions based on an influencers’ metrics

Manage team and data access

Empower your team or partners to collaborate on or keep track of your advertising campaign. Provide different users with separate roles to keep sensitive information and data safe. Organize all your advertising campaigns in a convenient way.

Manage team & access Manage team & access
Control ad campaigns at all stages

Track influencer marketing campaign performance

Check the campaign statistics and progress in real time and analyze the performance of your advertising efforts by comparing it to your KPIs and goals. Real-time statistics provide you with the full visibility of your performance, allowing you to adjust your influencer marketing strategy accordingly.

Track results Track results
Evaluate campaigns with advanced reports

Get detailed campaign report and statistics

You no longer need to collect all the data and statistics related to a campaign manually – BuzzGuru does it for you automatically. The intuitive charts will help you visualize and analyze different types of datasets, as well as find growth areas and speed up the decision-making process.

Get report Get report
Control ad campaigns at all stages

Add your clients and report them in a few clicks

Empower your clients to monitor the progress of their influencer campaigns, approve creatives and influencers. BuzzGuru provides you with reports that are already designed, with all the information conveniently organized. All you need to do is to download and share with your clients.

Manage client's campaigns Manage client's campaigns
Evaluate campaigns with advanced reports

Import your influencer lists from Excel to BuzzGuru

If you have a list of influencers you already work with, you can transfer to BuzzGuru platform in just one click. Upload your Excel spreadsheet, and BuzzGuru will automatically update all the relevant metrics for them so that you can see the whole picture within one page. You can further manage it, edit or add more content creators.

Import list Import list
Control ad campaigns at all stages

Manage multiple campaigns in one place

BuzzGuru allows you to organize as many campaigns as you wish in a simple and convenient way. Use folders to manage campaigns for different products or clients, customize user roles with specific permissions and tasks, make each stage of work clear and transparent.

Manage campaigns Manage campaigns
Make data-driven decisions based on an influencers’ metrics

Analyze creator-generated content

BuzzGuru collects all your influencer marketing and user-generated content in one place, so it’s only a click away with all the performance metrics relevant to you. View and analyze your influencer marketing campaigns at all the stages. Identify your most successful collaborations and optimize your strategy if needed.

Analyze content Analyze content
Control ad campaigns at all stages

See how customers rate BuzzGuru’s campaign
management tool

Lenox Powell
Lenox Powell
Сontent director, Semrush
“BuzzGuru brings ease, simplicity, and transparency to the process of finding compatible influencers. It rolls influencer discovery, analysis, and competitive intelligence
into one app”
SemRush Learn more
Vicente Mirasol
Vicente Mirasol
CEO, Tumanag3r
“BuzzGuru is one of the best influencer marketing platforms, offering good and optimal results. Congratulations to your great team for the work”
Tumanag3r Learn more
Daichi Mukai
Daichi Mukai
Creative Video Teams Section Manager, SEGA Corporation
“BuzzGuru discovery and analytics platform provides us with the opportunity to discover influencers from all over the world. We use BuzzGuru to discover great influencers on different platforms where gamers gather, including
Twitch and TikTok”
SEGA Corporation Learn more
SaaS Master
SaaS Master
SaaS Master
“BuzzGuru has a huge database of influencers and insights is going to help you to find the right people or find the right information that’s going to take your business to the next level”
SaaS Master Learn more
Product Hunt
Product Hunt
Product Hunt
“Simple and straightforward features and functionality anyone can understand! I really recommend it!”
Product Hunt Learn more

Get every stage of your influencer marketing
campaign covered

FAQs about campaign management at BuzzGuru

Campaign management is the process of executing campaigns with content creators on social media. The stages of campaign management  include searching for influencers, identifying KPIs, negotiating details and payments, approving drafts, and measuring results.

All these tasks can take a lot of time from a team when managed manually. BuzzGuru influencer marketing platform provides all the necessary functionality and features to find and discover perfectly aligned influencers, analyze their accounts and relevant metrics, and track the performance at every stage.

To start you first influencer marketing campaign at BuzzGuru, just follow these steps:

1) Log into your account.

2) Go to the Campaign Management tab.

3) Add the list of influencers that you would like to collaborate with, or discover them using BuzzGuru’s Influencer Discovery.

4) Add your teammates and clients using specific user roles.

5) Start collaborating on different tasks and platform’s functionality.

If you don’t have a BuzzGuru account, book a demo with one of our specialists. During a demo our team will onboard you to a platform in order to ensure you cover all your business needs with our software solution.

A good influencer marketing campaign starts with identifying your goals and the profile of your ideal influencers. It will define the next step of the campaign planning - searching for relevant influencers and negotiating the details with them. When discussing the terms of partnership with the influencers, you need to take into account the statistics of an influencer and estimate the approximate budget that you might need. BuzzGuru will help you with this task, since it provides you with all the necessary statistics and calculates the price for the influencer services using AI algorithms.

After you negotiate all the details with content creators, you can provide your partner with a brief and start creating promo materials. The final stage of an influencer campaign is getting reports on the campaign’s results. BuzzGuru also helps you with this task and automatically design and visualize data in a convenient way.

Tracking and evaluating the results of your influencer marketing campaign is a crucial step of campaign’s execution. It helps you to understand which influencers perform best, which type of content is more engaging and which strategy works better, so that you can optimize your next influencer campaigns accordingly.

BuzzGuru reporting tool helps you monitor relevant metrics in real time, get reports on campaign’s performance and evaluate the success compared to your KPIs. Metrics, such as ER, CPM, total expenditures for influencer services, views, etc., allow you to understand the efficiency of the campaign and optimize the decision-making process.

Fuel your influencer marketing efforts with the all-in-one influencer management platform!

Automate every step of your influencer campaign on YouTube, Instagram, TikTok, or Twitch and scale to all new levels. Start with our influencer discovery and campaign management solutions and see how it helps turn your manual campaign process into an automated machine.

Get started Get started
Great influencer partnerships grow your business