REPORT: Influencer marketing benchmarks and trends 2023

Analyze your competitors’ influencer marketing strategy

Get the data on your competitors’ influencer marketing strategies, budgets, learn what influencers they engage, and see how your target audience responds to the ads.

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Full coverage for your competitive research with all-in-one platform

BuzzGuru allows you to benchmark your influencer marketing performance against market leaders and gain visibility into your competitor strategy, influencers engaged in their campaigns and their performance metrics.

Explore your competitive landscape

Learn what’s happening in your competitive environment in terms of influencer marketing, how much your competitors spend and how each of the collaborations perform. BuzzGuru influencer marketing tool allows you to search for any brand’s mentions on social media platforms and gives you their data neatly arranged for analysis.

Search for your competitors Search for your competitors
Choose the most relevant creators

Analyze your competitor strategy

Get the full information about a brand’s performance: number of influencers it works with (and their detailed statistics), number of paid and organic mentions on YouTube, Twitch, Instagram, and TikTok, number of views, and estimated budget for a chosen time period. Competitor analysis service gets you full visibility of any campaign on social media.

Make data-driven decisions based on an influencers’ metrics

Discover how much your competitors spend on influencers

Uncover how much your rivals allocate for the content creators on different social media platforms. Learn which influencers bring them the most of the profit, which collaborations were the most effective and recruit the best partners to join your campaign.

Control ad campaigns at all stages

Get insight into what works best

See an entire collection of the influencers’ posts with promoted and organic mentions of your competitors and learn how each post performed. Understand what content affects your target audience the most: gets a brand the largest coverage and makes customers engage with the ads.

Evaluate campaigns with advanced reports

Discover sites, apps, and games to analyze their strategy

Analyze the data specific for sites, apps, and games. The information is visualized and organized in charts and graphs: mentions dynamics, budget allocation between social media platforms, distribution of mentions by country and by day, calendar of mentions, and more.

Get reports on competitors’ products Get reports on competitors’ products
Reach out to loyal target audiences

See what exact influencers work for a particular brand

BuzzGuru platform analyzes all the influencers your competitor works with and shows you the detailed data on each of them: their average views, number of subscribers, engagement rate, estimated price per influencer’s services, and more. You get a list of influencers who created ads for your competitors to analyze the detailed data of each of them.

Get accurate data and reports

See how customers rate BuzzGuru’s competitive analysis tool

Lenox Powell
Lenox Powell
Сontent director, Semrush
“BuzzGuru brings ease, simplicity, and transparency to the process of finding compatible influencers. It rolls influencer discovery, analysis, and competitive intelligence
into one app”
SemRush Learn more
Vicente Mirasol
Vicente Mirasol
CEO, Tumanag3r
“BuzzGuru is one of the best influencer marketing platforms, offering good and optimal results. Congratulations to your great team for the work”
Tumanag3r Learn more
Daichi Mukai
Daichi Mukai
Creative Video Teams Section Manager, SEGA Corporation
“BuzzGuru discovery and analytics platform provides us with the opportunity to discover influencers from all over the world. We use BuzzGuru to discover great influencers on different platforms where gamers gather, including
Twitch and TikTok”
SEGA Corporation Learn more
SaaS Master
SaaS Master
SaaS Master
“BuzzGuru has a huge database of influencers and insights is going to help you to find the right people or find the right information that’s going to take your business to the next level”
SaaS Master Learn more
Product Hunt
Product Hunt
Product Hunt
“Simple and straightforward features and functionality anyone can understand! I really recommend it!”
Product Hunt Learn more

Get every stage of your influencer marketing campaign covered

Automate your competitive analysis and get insights into competitors’ strategies

Build your influencer marketing strategy based on the solid ground of data. Learn what the leaders of your market do on social media platforms, benchmark yourself against the entire industry and find new growth opportunities.

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