YouTube engagement rate calculator to check any channel in a click. Check any YouTube influencer’s engagement rate and see if they are worth working with. Choose only the YouTubers with a high engagement rate for the success of your influencer marketing campaigns.
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Different types of YouTube influencers have different levels of engagement rate considered good. Here are some references for you to consider. These are the benchmarks BuzzGuru has put together for you to make it easier to compare engagement rates of different YouTubers and see if they are any good.
YouTube engagement rate benchmarks
Nano-influencers 1k - 10k
Micro-influencers 10k - 30k
Mid-tier influencers 30k - 100k
Macro-influencers 100k - 1M
Mega-influencers 1M+
Excellent
> 5,1%
> 4,5%
> 2,4%
> 3,1%
> 2,9%
Good
2,6 - 5,1%
2,3 - 4,5%
1,3 - 2,4%
1,2 - 3,1%
1,5 - 2,9%
Average
1,3 - 2,6%
1,1 - 2,3%
0,4 - 1,3%
0,3 - 1,2%
0,4 - 1,5%
Poor
< 1,3%
< 1,1%
< 0,4%
< 0,3%
< 0,4%
How YouTube engagement rate calculator works
BuzzGuru uses AI to calculate YouTube engagement rate as accurately as possible and help you choose the influencers that can really attract audiences and make people engage with their content on YouTube.
BuzzGuru analyzes the frequency of video releases on the channel you need to check. We need this to define the time period over which we will count the number of interactions with the YouTube videos. It can vary from 1 to 4 months.
We also recognize the number of interactions with the content that are significantly different from the others for the channel you are checking, thus making the engagement rate value more representative and consistent with reality. For example, if there are only a few videos on a channel that went viral and got over 1 million views, and all other videos get around 500,000 views, BuzzGuru will not count the viral videos, as they are not representative of the true value.
Here is the formula the BuzzGuru YouTube engagement rate calculator uses:
ER =
Likes + Comments + Shares
Views
* 100
Get more useful tools for your influencer marketing
BuzzGuru is a comprehensive influencer marketing platform where you can not only use the YouTube engagement rate calculator but also learn about other vital metrics of influencers’ performance, conduct target audience research, analyze your competitors, and manage campaigns from A to Z. Learn more about how it can work for you!
The influencer engagement level is a metric that helps determine how actively an influencer's audience interacts with their content. It's not only about how many followers or subscribers an influencer has, but also about how much these followers interact with the influencer's posts or videos.
"Engagement" on YouTube refers to how much viewers are interacting with a video or channel. This includes actions such as:
Liking a video. When viewers like a video, it's a clear sign they appreciated the content. It's a simple way for viewers to show their support for a channel.
Sharing a video. Sharing is a big deal in terms of engagement. When viewers share a video, it shows they found the content valuable enough to recommend to others.
Commenting on a video. Comments give insight into how a video affected viewers. They may express their opinions, ask questions, or even start discussions with other viewers.
All of these actions contribute to the level of engagement on YouTube, and the BuzzGuru YouTube engagement rate calculator uses them all. High engagement typically means the content resonates well with the audience, while low engagement might suggest the content needs improvement or isn't reaching the intended audience.
The engagement rate level is key for marketers and brand owners to consider when selecting YouTube channels to collaborate with. Here's why:
Insight into audience preference. Higher engagement levels can provide valuable insights into what kind of content the influencer's audience appreciates and engages with. This knowledge can help shape your marketing strategy and ensure your brand's message aligns with the content that resonates with the viewers.
Visibility & reach. YouTube's algorithm prioritizes videos with higher engagement rate, pushing them to the top of user feeds and recommended video lists. By partnering with a highly engaged channel, you can enjoy better visibility and reach a larger audience.
Building trust. High engagement rate often signifies a strong, trusting relationship between the influencer and their audience. If viewers engage regularly, it means they value the influencer's opinions and recommendations. As such, your brand could benefit from this trust when it's presented by the influencer.
Measuring ROI. Engagement metrics like likes, comments, shares, or video view duration can help you measure the return on investment (ROI) of your influencer marketing campaigns. These metrics are a more accurate reflection of user interest and activity compared to just follower count.
In a nutshell, engagement levels give you a more nuanced understanding of an influencer's actual impact, helping you make more informed decisions about your marketing strategy. Make sure to use the YouTube engagement rate calculator before deciding on working with an influencer.
You can simply use the BuzzGuru YouTube engagement rate calculator. It’s free, it’s available online, and it calculates the engagement rate of any YouTube channel in a few seconds. If you want to calculate the YouTube engagement rate of some channel by yourself, you will need to learn the channel’s average number of likes, comments, shares, and views. Here’s how to calculate YouTube engagement rate:
The definition of ‘good’ engagement rate varies depending on many factors, like the channel size, niche, and content type. For example, nano- and micro-influencers typically have a higher engagement rate than mega-influencers, so the ‘good’ level will be different for these categories of YouTube creators.
BuzzGuru has analyzed 27M+ influencers and their engagement rates to help you understand the numbers. See our YouTube engagement rate benchmarks table presented above to learn about what engagement rate is high and low for YouTube channels of different types.
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