Analyze influencers’ data, statistics & audiences

Follow these steps to start analyzing any influencers at BuzzGuru:

1) Log into your account.

2) Go to the Influencer Discovery tab.

3) Choose the platform (YouTube, Instagram, TikTok, Twitch), and start typing the influencer name or use filters to search for specific creators.

4) Click on their profile and you’ll get detailed statistics on a particular influencer that you selected. 

If you don’t have a BuzzGuru account, book a demo with one of our specialists. During a demo our team will onboard you to a platform in order to ensure you cover all your business needs with our software solution.

BuzzGuru provides the analytics platform to check influencer statistics and relevant data on any content creator with 10k+ subscribers on YouTube, Instagram, TikTok, and Twitch. Each of these platforms have their particular performance metrics that are relevant to check, and BuzzGuru provides all of them taking into account the specifics of these social media platforms.

BuzzGuru is a SaaS platform that provides you with the most accurate analytics on each influencer on YouTube, Instagram, TikTok, and Twitch. The AI algorithms calculate relevant metrics, so that you can eliminate the human factor with manual calculations.

You can gather and calculate influencer analytics manually, or using a dedicated tool like BuzzGuru influencer analysis tool. Using a SaaS tool will save you up to 126 hours a month on manual research and calculations and eliminate human mistakes.

Here are the most important metrics you should take into account while doing influencer marketing campaign:

• Engagement rate. The higher engagement rate is, the stronger connection an influencer has with their audience.
• Audience quality. The statistics on audience quality will help you detect fraudulent subscribers and bots.
• Post frequency. Too many posts a day can be too excessive for the audience, while the complete absence of posts in a long time is also not good for an influencer's visibility.  
• Comments/like ratio. Comments/likes ratio gives you an overall idea of whether or not the influencer has bought followers.
• Follower growth. This is also a great way to find out whether an influencer is buying followers.
• Audience demographics. This statistics will help you understand whether the influencer’s audience matches your target audience and campaign’s goals.
• Brand mentions. See which influencer already loves and mentions your brand organically, or see which influencers your competitors collaborate with.
• Cost per post. You can reach out to them to ask for their media kit, but if you want to have an overall idea, you could check the estimated cost of the promotional post.
• Quality score. This number gives you an overall idea of all the influencer metrics aggregated on a scale from 1 to 100.

You can use BuzzGuru all-in-one influencer marketing platform to search for content creators and analyze their profiles in one place.

If you already know which influencers you want to partner with and just want to check their analytics, use our free BuzzGuru’s extension. It has all the relevant statistics on any  influencer on YouTube, Instagram, TikTok and Twitch; and allows you to get analytics on their performance on the go. Everything is available right from your browser - easy to manage and analyze!

KPIs, or key performance indicators, for influencers can vary from your campaign’s goals and the social media platform you launch on. Most common KPIs include: 

• Content reach
• Content views/impressions
• Content likes, comments and shares
• Click-through-rate
• Number of sales

BuzzGuru is trusted by 1000+ brands as the best tool to find influencers on social media, as well as endorsed by industry professionals and named the leader in multiple nominations. BuzzGuru gives you a 360° overview of influencer performance, and also helps you run the campaigns with content creators within one technological solution, get reports and track the results. Book a demo here to know all the functionality of the platform.