REPORT: Influencer marketing benchmarks and trends 2023

Find the influencers
who truly fit your
marketing campaigns

Influencer discovery tools at BuzzGuru allow you to search and discover YouTube, Instagram, TikTok, and Twitch content creators within a database of 27M+ influencers in a few clicks.

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1000+ brands and agencies choose BuzzGuru to scale their businesses

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BuzzGuru is your power to increase ROI engaging only relevant high-performing influencers

BuzzGuru optimizes your influencer discovery by providing you with a set of tools for swift and easy content creator search. You can easily find influencers by keywords, specific content or using over 50 filters.

Search smart using 50+ data breakdowns

Save time seeding out all the irrelevant influencers immediately. Use BuzzGuru’s smart filters to specify your search as much as possible and get lists of the influencers who fit all your requirements at once.

Try the filters Try the filters
Choose the most relevant creators

Content-first discovery

Learn what your target audience likes and discover the content they are engaging with the most. BuzzGuru shows you the content that resonates with your potential customers, and gets you detailed profiles of the influencers who create the content.

Discover content Discover content
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Get the best your competitors have

Discover the best performing influencers who have already proven their power in your competitors’ ad campaigns. BuzzGuru allows you to find paid brand mentions and analyze the data of the content that was used for your competitors’ promo.

Search competitors’ ads Search competitors’ ads
Control ad campaigns at all stages

Search by keywords or hashtags

Already have some creator in mind? Or want to discover influencers mentioning particular keywords, hashtags and more? BuzzGuru’s search engine will help you find all the relevant profiles, their data to analyze, and even contact details.

Search by keywords Search by keywords
Evaluate campaigns with advanced reports

Find profiles similar to your top influencers

If you have a list of your top performing influencers, you can grow your sales even further and expand your network with more creators just like yours. BuzzGuru’s lookalike search will help you recruit content creators with similar audience interests, content and performance indicators.

Find similar influencers Find similar influencers
Evaluate campaigns with advanced reports

See how customers rate BuzzGuru’s influencer discovery tool

Lenox Powell
Lenox Powell
Сontent director, Semrush
“BuzzGuru brings ease, simplicity, and transparency to the process of finding compatible influencers. It rolls influencer discovery, analysis, and competitive intelligence
into one app”
SemRush Learn more
Vicente Mirasol
Vicente Mirasol
CEO, Tumanag3r
“BuzzGuru is one of the best influencer marketing platforms, offering good and optimal results. Congratulations to your great team for the work”
Tumanag3r Learn more
Daichi Mukai
Daichi Mukai
Creative Video Teams Section Manager, SEGA Corporation
“BuzzGuru discovery and analytics platform provides us with the opportunity to discover influencers from all over the world. We use BuzzGuru to discover great influencers on different platforms where gamers gather, including
Twitch and TikTok”
SEGA Corporation Learn more
SaaS Master
SaaS Master
SaaS Master
“BuzzGuru has a huge database of influencers and insights is going to help you to find the right people or find the right information that’s going to take your business to the next level”
SaaS Master Learn more
Product Hunt
Product Hunt
Product Hunt
“Simple and straightforward features and functionality anyone can understand! I really recommend it!”
Product Hunt Learn more

Get every stage of your influencer marketing campaign covered

Most frequently asked questions about
BuzzGuru Influencer Discovery Hub

Influencer discovery hub is the set of tools helping marketers to find the right content creators to collaborate with for their influencer marketing campaigns. BuzzGuru’s discovery tools include: search by influencers, specific content, keywords or hashtags, using over 50 data breakdowns or lookalike algorithms. These features help you to recruit only relevant influencers with audience demographics and interests, engagement rate and other crucial metrics that fit your business needs.

BuzzGuru influencer marketing platform provides the possibility to search for relevant content creators with 10K+ subscribers on YouTube, Instagram, TikTok, and Twitch. The database includes:

14+M on YouTube;

6+M on Instagram;

6+M on TikTok;

1+M on Twitch.

BuzzGuru has the largest influencer database of 27+M content creators on YouTube, Instagram, TikTok, and Twitch. The base is constantly growing and the analytics is updated on a daily basis for the more accurate search results. Database contains relevant data and analytics of the influencers with over 10K subscribers on the biggest social media platforms.

There 50+ data breakdown that you can use to seed out irrelevant influencers, including social media platform, engagement rate, channel topic, news, subscribers, price, broadcast language, GEO, and more. Game and app developers can also leverage specific filters dedicated to them, such as genres, games mentioned, platforms and other.

How to get started with influencer search at BuzzGuru?

Follow these steps to start searching for best aligned influencers at BuzzGuru:

1) Log into your account.

2) Go to the Influencer Discovery tab.

3) Start typing the influencer name or use filters to search for specific creators.

If you don’t have a BuzzGuru account, book a demo with one of our specialists. During a demo our team will onboard you to a platform in order to ensure you cover all your business needs with our software solution.
Lookalike search feature allows you to find similar influencers to what you already have. If you already have some well-performing influencers, you can expand this list with more content creators that have similar audience demographics, performance indicators and audience interests. The AI algorithms will give you the recommendations of the influencer profiles that you can recruit for further collaboration.
BuzzGuru allows you to find social media influencers that promote a specific brand on a sponsored or free basis. All you need to do is to go to BuzzGuru’s Competitor Analysis tab and type the website, game or app name you’re interested in. Here you will find the list of all the creators mentioning a particular product. You can get analytics on any of the influencers listed: save, download or share this list with your peers.

BuzzGuru is the all-in-one influencer marketing platform that covers all the needs of influencer marketer:

  • Influencer search and discovery,
  • Influencer analytics,
  • Campaign management,
  • Competitor research,
  • Market landscape analysis,
  • Reporting.

The functionality of the SaaS allows to plan, manage and analyze influencer marketing campaigns from A to Z within one easy-to-use platform.

Join the market leaders & build your influencer marketing wisely

Get lists of relevant influencers, their data and contacts within minutes. Discover the content your target audience is the most responsive to. Get information about your competitors’ campaigns. Cut the time spent on research and save up to 125 hours of work a month. BuzzGuru is the all-in-one influencer management platform that is here to help you!

Get started Get started
Great influencer partnerships grow your business