Influencer discovery hub is the set of tools helping marketers to find the right content creators to collaborate with for their influencer marketing campaigns. BuzzGuru’s discovery tools include: search by influencers, specific content, keywords or hashtags, using over 50 data breakdowns or lookalike algorithms. These features help you to recruit only relevant influencers with audience demographics and interests, engagement rate and other crucial metrics that fit your business needs.

BuzzGuru influencer marketing platform provides the possibility to search for relevant content creators with 10K+ subscribers on YouTube, Instagram, TikTok, and Twitch. The database includes:

14+M on YouTube;

6+M on Instagram;

6+M on TikTok;

1+M on Twitch.

BuzzGuru has the largest influencer database of 27+M content creators on YouTube, Instagram, TikTok, and Twitch. The base is constantly growing and the analytics is updated on a daily basis for the more accurate search results. Database contains relevant data and analytics of the influencers with over 10K subscribers on the biggest social media platforms.

There 50+ data breakdown that you can use to seed out irrelevant influencers, including social media platform, engagement rate, channel topic, news, subscribers, price, broadcast language, GEO, and more. Game and app developers can also leverage specific filters dedicated to them, such as genres, games mentioned, platforms and other.

How to get started with influencer search at BuzzGuru?

Follow these steps to start searching for best aligned influencers at BuzzGuru:

1) Log into your account.

2) Go to the Influencer Discovery tab.

3) Start typing the influencer name or use filters to search for specific creators.

If you don’t have a BuzzGuru account, book a demo with one of our specialists. During a demo our team will onboard you to a platform in order to ensure you cover all your business needs with our software solution.

Lookalike search feature allows you to find similar influencers to what you already have. If you already have some well-performing influencers, you can expand this list with more content creators that have similar audience demographics, performance indicators and audience interests. The AI algorithms will give you the recommendations of the influencer profiles that you can recruit for further collaboration.

BuzzGuru allows you to find social media influencers that promote a specific brand on a sponsored or free basis. All you need to do is to go to BuzzGuru’s Competitor Analysis tab and type the website, game or app name you’re interested in. Here you will find the list of all the creators mentioning a particular product. You can get analytics on any of the influencers listed: save, download or share this list with your peers.

BuzzGuru is the all-in-one influencer marketing platform that covers all the needs of influencer marketer:

• Influencer search and discovery,
• Influencer analytics,
• Campaign management,
• Competitor research,
• Market landscape analysis,
• Reporting.

The functionality of the SaaS allows to plan, manage and analyze influencer marketing campaigns from A to Z within one easy-to-use platform.