REPORT: Influencer marketing benchmarks and trends 2023

Promote games & apps with influencers to get the highest ROI

Do your influencer marketing wisely to make a legend out of your game or get your app to the top of Google Play & App Store.

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1000+ brands and agencies choose BuzzGuru

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Use the power of influencer marketing to attract users to your game or app

Promote your games and mobile apps with the help of content creators to get advanced results for your brand. Enhance your influencer marketing efforts with the analytics and data-based decisions.

Reach the right audience with advanced targeting

Discover influencers on YouTube, Twitch, TikTok, and Instagram with the target audience you need to reach. Get the analytics on each influencer’s audience activity and insights on what’s trending in your niche, what content your target audience engages with the most, and more.

Discover influencers Discover influencers
Reach your target audience in no time

Engage with relevant influencers only

Accurate data on an influencer’s account quality and performance are what help you select the right creators. Use BuzzGuru's 30+ smart filters, including specific gaming ones, to see only the influencers who may fit your product. This saves you up to 125 hours of searching and checking thousands of irrelevant creators.

Search for relevant influencers Search for relevant influencers
Engage with relevant influencers only

Get insight into competitors’ influencer marketing strategy

See what influencers are already involved in your competitors’ campaigns and what content they make. BuzzGuru influencer marketing platform gives you a powerful competitive analysis tool to check on games’ and apps’ budgets; see all the influencers who promoted the game or app; see the number of organic and paid mentions on social media.

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Get insight into other developers’ marketing strategies

Manage influencer marketing in-house

BuzzGuru is the all-in-one platform to grow your influencer marketing efforts with no middleman. Here, you can do the research of the market, perform competitive analysis, and manage influencer marketing campaigns from A to Z. Organize the process smartly with the help of BuzzGuru and you won’t need to hire an agency.

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Manage influencer marketing for your game or app in-house

See why brands choose BuzzGuru to grow their performance

Lenox Powell
Lenox Powell
Сontent director, Semrush
“BuzzGuru brings ease, simplicity, and transparency to the process of finding compatible influencers. It rolls influencer discovery, analysis, and competitive intelligence
into one app”
SemRush Learn more
Vicente Mirasol
Vicente Mirasol
CEO, Tumanag3r
“BuzzGuru is one of the best influencer marketing platforms, offering good and optimal results. Congratulations to your great team for the work”
Tumanag3r Learn more
Daichi Mukai
Daichi Mukai
Creative Video Teams Section Manager, SEGA Corporation
“BuzzGuru discovery and analytics platform provides us with the opportunity to discover influencers from all over the world. We use BuzzGuru to discover great influencers on different platforms where gamers gather, including
Twitch and TikTok”
SEGA Corporation Learn more
SaaS Master
SaaS Master
SaaS Master
“BuzzGuru has a huge database of influencers and insights is going to help you to find the right people or find the right information that’s going to take your business to the next level”
SaaS Master Learn more
Product Hunt
Product Hunt
Product Hunt
“Simple and straightforward features and functionality anyone can understand! I really recommend it!”
Product Hunt Learn more

Get every stage of your influencer marketing campaign covered

FAQs about influencer marketing for games and apps

The video game industry is growing and is projected to reach 3+B gamers worldwide by 2023. As a result thousands of gaming influencers have taken over live streaming platforms like YouTube and Twitch. Gaming influencers build engaging communities with their followers around a common interest - gaming. And you can use this for your purposes to promote the business among this community. To include them in your influencer marketing strategy, first, you should find the right influencers on YouTube and Twitch. You can do it manually, or use BuzzGuru influencer marketing platform to optimize your human and time resources.

Influencer marketing is a great way to promote a mobile app on the Internet. The content creators on social networks, such as Instagram or YouTube, do not just influence the opinion of their followers, but set the trends. And you can utilize this trend to increase your brand awareness and grow your app installs.

Doing influencer marketing for your app, you need a trustworthy platform to find the right content creators for your advertising efforts, as well as to run these campaigns and track the results. BuzzGuru influencer marketing platform is here to help you out. Log into your BuzzGuru account, or book a demo and our professional will guide you through the platform’s capabilities to fit your individual needs.
Log into your BuzzGuru account and go to the Influencer Discovery section. Choose Twitch among the other social media platforms and you’ll see the list of streamers with their analytics. You can use filters to narrow down your search using the filters, or use the keywords search to find specific influencers by the type of their content. If you click to the streamer’s profile, you’ll get a detailed report of an influencer’s performance and statistics.
Log into your BuzzGuru account and go to the Influencer Discovery section. Choose YouTube among the other social media platforms and you’ll see the list of YouTube influencers with their analytics. You can use filters to narrow down your search using the filters, or use the keywords search to find specific influencers by the type of their content. If you click to the YouTuber’s profile, you’ll get a detailed report of an influencer’s performance and statistics.
Sure, check out how SEGA, a legendary game publisher from Japan, uses the BuzzGuru platform and promotes its game products via content creators.

Take full control over your game or app promotion with influencers

Building genuine relationships with influencers is vital to get the best results for your game or app promotion – this is how modern promotion for modern products work. Make it right, join the top app and video game developers and publishers that prefer to keep marketing management in their own hands.

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Great influencer partnerships grow your business