REPORT: Influencer marketing benchmarks and trends 2023

Promote digital products more effectively via influencer marketing

Use the power of influencer marketing for digital products to engage with relevant influencers and reach loyal audiences in the digital landscape and attract more clients faster.

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1000+ brands and agencies choose BuzzGuru

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Influencer marketing platform to win the market of digital products

BuzzGuru is the all-in-one influencer marketing platform that empowers digital products to grow their sales, visibility and brand impact. Join the top digital companies to raise your ROI and performance.

Reach loyal perceptive audiences

Influencers impact people’s opinions, and the people are their loyal communities. They can be yours, too. Using influencer marketing, you get access to the ready-made communities of potential clients who are ready to listen and follow the advice. Use BuzzGuru to easily manage your influencer marketing in-house and raise the sales.

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Reach loyal perceptive audiences

Build relationships with relevant influencers

Using BuzzGuru's 30+ smart filters, you can discover the creators on YouTube, Instagram, TikTok, and Twitch who will be genuinely dedicated to your product. You get detailed info on each creator’s content performance, account quality, audience activity, and much more.

Discover the right influencers Discover the right influencers
Get influencer data and analytics

Research the market and your competitors

See what influencers your competitors hire, what content they make, and how it performs. Learn what your target audience likes and engages with, what’s trending in your niche, and what’s the overall situation in the market. BuzzGuru provides you with accurate data to use when building a strategy, setting the budget, scaling, etc.

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Research the market and see how your competitors are doing

Campaign management is easy when done wisely

Transparency and smart organization make campaign management an easy job, even if it’s your first time doing it in-house. BuzzGuru plays like your full-time manager and influencer marketing assistant, saving you up to 125 hours a month. Here, you go through a clear customized flow, control each stage, and get detailed reports by AI.

Manage campaigns Manage campaigns
Campaign management is easy when done wisely

See why brands choose BuzzGuru to grow their performance

Lenox Powell
Lenox Powell
Сontent director, Semrush
“BuzzGuru brings ease, simplicity, and transparency to the process of finding compatible influencers. It rolls influencer discovery, analysis, and competitive intelligence
into one app”
SemRush Learn more
Vicente Mirasol
Vicente Mirasol
CEO, Tumanag3r
“BuzzGuru is one of the best influencer marketing platforms, offering good and optimal results. Congratulations to your great team for the work”
Tumanag3r Learn more
Daichi Mukai
Daichi Mukai
Creative Video Teams Section Manager, SEGA Corporation
“BuzzGuru discovery and analytics platform provides us with the opportunity to discover influencers from all over the world. We use BuzzGuru to discover great influencers on different platforms where gamers gather, including
Twitch and TikTok”
SEGA Corporation Learn more
SaaS Master
SaaS Master
SaaS Master
“BuzzGuru has a huge database of influencers and insights is going to help you to find the right people or find the right information that’s going to take your business to the next level”
SaaS Master Learn more
Product Hunt
Product Hunt
Product Hunt
“Simple and straightforward features and functionality anyone can understand! I really recommend it!”
Product Hunt Learn more

Get every stage of your influencer marketing campaign covered

FAQs about influencer marketing for digital products

Influencer marketing for digital products is ripe with opportunity. If done right, it is possible to earn an average from $6.50 to $20 for every dollar spent on collaborations with content creators. According to Influencer Marketing Hub, 93% of marketers have used influencer marketing in their campaigns as it proves to be an efficient digital marketing channel. 

You can manage your campaigns using spreadsheets, or use BuzzGuru to streamline the processes and manage all your effort in one place. With BuzzGuru you can find and analyze perfectly aligned content creators, discover your competitors’ influencer marketing strategies, run and execute ad campaigns with influencers and track the campaign’s success in real time.

You can measure the success of your influencer marketing campaign by comparing the results to your KPIs. Here are a few metrics to consider while analyzing your campaign: ER, CPM, total expenditures for influencer services, views, etc.

You can do it manually or use BuzzGuru influencer marketing platform to track and analyze your campaigns. With BuzzGuru you will get all the relevant analytics on influencer marketing campaigns automatically in a designed report that you can download, share and compare with the outcomes from other digital marketing channels.

In order to ensure that you make the most of your influencer marketing advertising, here are the list of tools we recommend you to use:

Influencer discovery - find and recruit perfectly aligned influencers and content creators for your marketing needs

Influencer analytics - analyze influencer performance and audience quality rates to choose the high-quality creators to partner with

Campaign management - run advertising campaigns with influencers from start to finish, evaluate the result and track the performance in real time

Digital marketing competitor analysis tools to benchmark your influencer marketing performance against market leaders and gain visibility into your competitor strategy

Market research - get a complete picture of the influencer marketing landscape in your niche and discover new opportunities for your digital products

Reporting & analytics - measure the success of an advertising campaign, calculate relevant metrics and get the performance reports in a few clicks

Make it digital, make it an impact with the help of influencers

Digital products and software are the first things to promote online – it’s a matter of kinship. And influencers are another part of this familial digital landscape. They are who can 3X your ROI. And BuzzGuru is the platform that can reduce your time and resources spent on influencer marketing management 5 times. To run an influencer marketing campaign that will really make your digital product stand out, use the outstanding tool.

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Great influencer partnerships grow your business