REPORT: Influencer marketing benchmarks and trends 2023

Track influencer performance and campaign’s results

Precise influencer tracking tool for your successful influencer marketing campaigns. Make data-based decisions to increase the ROI of your influencer marketing campaigns and highlight the content creators that perform the best.

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Your accurate tool for influencer marketing performance tracking

Use a special tool for link shortening and tracking to evaluate each influencer’s results and adjust your influencer marketing campaign to increase ROI.

Create links for influencer tracking fast and easy

With BuzzGuru’s tool, you can create neat short links for tracking and measuring performance right from your influencer marketing campaign dashboard. Each link can be tied to specific content of the advertising campaign.

Create link Create link
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Get detailed analytics

With BuzzGuru links you get the access to the following analytics:
  • The number of all clicks;
  • The number of unique clicks;
  • Cost for all clicks (CPC Total);
  • Cost per unique clicks (CPC Unique);
  • Top 5 marketing channels;
  • Top 4 browsers used;
  • Top 4 countries with the most users who clicked the link;
  • Top 5 click-generating platforms.
Get analytics Get analytics
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Track performance broader

You can use unique URLs created with BuzzGuru not only for social media platforms. If you need them for any site, forum, blog post, etc., you can use them just as well and get all the analytics you need to evaluate the marketing campaign’s success.

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Track performance broader

See how customers rate BuzzGuru’s influencer tracking tool

Lenox Powell
Lenox Powell
Сontent director, Semrush
“BuzzGuru brings ease, simplicity, and transparency to the process of finding compatible influencers. It rolls influencer discovery, analysis, and competitive intelligence
into one app”
SemRush Learn more
Vicente Mirasol
Vicente Mirasol
CEO, Tumanag3r
“BuzzGuru is one of the best influencer marketing platforms, offering good and optimal results. Congratulations to your great team for the work”
Tumanag3r Learn more
Daichi Mukai
Daichi Mukai
Creative Video Teams Section Manager, SEGA Corporation
“BuzzGuru discovery and analytics platform provides us with the opportunity to discover influencers from all over the world. We use BuzzGuru to discover great influencers on different platforms where gamers gather, including
Twitch and TikTok”
SEGA Corporation Learn more
SaaS Master
SaaS Master
SaaS Master
“BuzzGuru has a huge database of influencers and insights is going to help you to find the right people or find the right information that’s going to take your business to the next level”
SaaS Master Learn more
Product Hunt
Product Hunt
Product Hunt
“Simple and straightforward features and functionality anyone can understand! I really recommend it!”
Product Hunt Learn more

Get every stage of your influencer marketing campaign covered

Most frequently asked questions about BuzzGuru influencer marketing tracking tool

Use special influencer marketing platforms like BuzzGuru. With BuzzGuru, you have multiple tools that help you get detailed information and precise data on your campaigns. Specifically, you need to create links that can be tracked. Use BuzzGuru to see what marketing channels and social media platforms work best for your brand, what countries the consumers who interact with your links live in, and how many clicks your selected influencers actually generate. BuzzGuru also shows how much it costs for you.

You can track ROI in influencer marketing through analytics software or marketing platforms like BuzzGuru. Key metrics to monitor include subscriber growth, site registrations, and organic traffic following influencer posts. Custom short links and discount codes can help track site clicks and sales. This is where you need BuzzGuru’s link creation and tracking tool.

Understanding brand awareness and engagement also involves analyzing likes, comments, and shares on influencer posts. Important performance parameters include outreach, impressions, and engagement, with sales growth becoming increasingly significant. Other metrics, such as direct sales, click-through rate (CTR), and app downloads, can be tracked via promotional codes and affiliate links. While initial ROI might seem low, potential future conversions from site visitors can boost it. You can track and analyze all the metrics via BuzzGuru.

Tracking influencer marketing campaigns involves several key steps:

  • Set clear goals. The first step is to define what you want to achieve from the campaign, whether it's increased brand awareness, audience engagement, or sales. Your goals have to be measurable and highly specified. Not just “to get more clients”, but “to get 1,000 new customers aged 20-30 from India” or “to generate 50,000 game downloads from Spain”, for example.
  • Identify key metrics. Depending on your goals, you'll need to identify relevant metrics. These could include reach, engagement rate, click-through rate (CTR), conversions, or sales. influencer marketing conversion tracking depends on your product or service type and your brand’s niche.
  • Use tracking tools. Implement tracking tools like custom UTM tags or promotional codes – BuzzGuru is here to help you do it. This allows you to see how many clicks, conversions, or sales are directly attributable to a specific influencer's content.
  • Monitor social media metrics. Keep an eye on social media metrics, track influencer engagement, likes, comments, or shares. BuzzGuru influencer marketing platform generates reports that include all these metrics for influencer tracking within seconds so that you can evaluate them in real time.
  • Analyze and adjust. Regularly review and analyze the data, use BuzzGuru’s reports. If the results are not meeting expectations, adjust your strategy accordingly.

Data is king: use it wisely to adjust your influencer marketing campaigns

Using short tracking links is the simplest yet one of the most effective ways to track influencer marketing performance. With BuzzGuru analytics platform, you have all the tools at hand, including link shortener that shows you all the vital metrics in real time. See it for yourself to make your campaigns more effective now!