Influencer marketing platform for your success on Instagram

First, learn what your target audience likes. With the BuzzGuru platform, you can see what exact posts and Reels are trending in your niche and appear to be the most engaging and effective. 

Second, find relevant influencers. It’s easy when you use the BuzzGuru’s large database that includes almost 5M influencers with 10K+ followers on Instagram. To help you weed out the irrelevant ones, the platform suggests 50+ filters: the more you use, the more specific lists of influencers you get.

Third, create briefs for influencers. Be specific about what you want to see, but don’t forget about creativity: each influencer has their own style, this is what their audience loves them for.

And last but not least, manage your campaign and monitor the performance of each Instagram influencer. To do so, you can use BuzzGuru’s campaign management tool that gets you detailed reports at any stage of the campaign.

You may look through their account yourself, calculate an Instagram account's audience score and engagement rate, or you can just use BuzzGuru. The platform’s AI calculates all the metrics that show whether the influencer is genuine and with a live audience or not: the likes and comments counts, the engagement rate, and the distribution of likes. There also is a channel quality score indicator that evaluates the Instagram account from 1 to 100 based on the metrics above.

The BuzzGuru influencer marketing platform uses the AI that forecasts the influencer’s performance. It also shows you the average numbers per post: the views, likes, comments, ER. Analyze the figures, and you will easily see what to expect from the Instagram influencer’s performance.

BuzzGuru analyzes each influencer and shows you the accounts that are a lot like the one you have selected in the “Lookalikes” section on the influencer’s profile page.

Moreover, when you are searching for Instagram influencers with the help of filters, you get the list of content creators that all fit your requirements: this also helps you see who’s the most relevant for your campaign. Also you can navigate specific categories of Instagram influencers to learn who makes similar content to what your target audience engages with.

The price per post or Reel has to be based on data. The BuzzGuru influencer marketing platform shows you how an influencer performs and what’s the quality of their account – the metrics to base the price on. Also, BuzzGuru estimates and calculates the possible ad cost for you. Using the data, you can negotiate the price and get the best deal with an Instagram influencer.

Use BuzzGuru’s filters: the more of them you set, the more accurate the list of influencers you will get. Micro-influencers popular in particular niches on Instagram can be easily found when you set the followers count from 10K to 100K and choose the category you need. Add more specifications: the influencer’s language and country, their desired ER, the latest publication date, and more to find the micro-influencers that will fit your campaign’s requirements better.

Instagram influencers may be reached via direct messages on Instagram. Some of them also have other contacts (such as email) stated in their profiles – you can see it on BuzzGuru. And other influencers work with the help of agents and agencies: in this case, they give the agent’s contacts for you to discuss details.

Reaching out to an Instagram influencer, be specific about your product and offer. Don’t forget to negotiate all the conditions of your collaboration and sign a contract.