REPORT: Influencer marketing benchmarks and trends 2023

Analyze the market to build an unbeatable influencer marketing strategy

BuzzGuru influencer marketing platform allows you to get deep market insights, learn what’s trending, benchmark the leaders of your industry, and win the market.

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Get a complete picture of the influencer marketing landscape in your industry

Research market trends

Knowing what your customers like gives you the power to win them over your competitors. With BuzzGuru influencer marketing platform you learn what’s trending and what’s in demand faster. Automate your research to stay up to date and be able to respond to the market events.

Discover market trends Discover market trends
Choose the most relevant creators

Benchmark the market leaders

Learn what brings the leaders of your market to the top. See what influencer marketing strategies they use, what budgets they spend, what content they create, and how they perform. Our platform allows you to get insights into the industry leaders in the influencer marketing field.

Get the market leaders’ data Get the market leaders’ data
Make data-driven decisions based on an influencers’ metrics

Discover new growth opportunities

Learning about what’s happening in your industry’s landscape makes you see hidden opportunities. See what influencers are on the rise in your niche, who your target audience is hyped up for, and engage them in your influencer marketing campaigns.

Discover opportunities Discover opportunities
Control ad campaigns at all stages

Research the world market

Focus on a specific region or see the entire picture of the world’s market. Learn the peculiarities inherent in different countries, and use the knowledge to create a customized strategy to win each region you are interested in.

Research countries’ markets Research countries’ markets
Evaluate campaigns with advanced reports

See how customers rate BuzzGuru’s market research tool

Lenox Powell
Lenox Powell
Сontent director, Semrush
“BuzzGuru brings ease, simplicity, and transparency to the process of finding compatible influencers. It rolls influencer discovery, analysis, and competitive intelligence
into one app”
SemRush Learn more
Vicente Mirasol
Vicente Mirasol
CEO, Tumanag3r
“BuzzGuru is one of the best influencer marketing platforms, offering good and optimal results. Congratulations to your great team for the work”
Tumanag3r Learn more
Daichi Mukai
Daichi Mukai
Creative Video Teams Section Manager, SEGA Corporation
“BuzzGuru discovery and analytics platform provides us with the opportunity to discover influencers from all over the world. We use BuzzGuru to discover great influencers on different platforms where gamers gather, including
Twitch and TikTok”
SEGA Corporation Learn more
SaaS Master
SaaS Master
SaaS Master
“BuzzGuru has a huge database of influencers and insights is going to help you to find the right people or find the right information that’s going to take your business to the next level”
SaaS Master Learn more
Product Hunt
Product Hunt
Product Hunt
“Simple and straightforward features and functionality anyone can understand! I really recommend it!”
Product Hunt Learn more

Get every stage of your influencer marketing campaign covered

FAQs about Market Research and Analysis tab at BuzzGuru

The market analysis tool helps marketers to research what’s trending in a particular niche, which influencers are on the rise, what their competitors are doing in terms of influencer marketing and more. This tool allows you to get a complete picture of the influencer marketing landscape to reveal your new opportunities for your growth, sales and visibility objectives.

You can do market research manually, or use BuzzGuru marketing intelligence to save your time and human resources. In order to find your growth opportunities, you should take a look at your competitor’s strategy: see who they collaborate with, which influencers bring them the most profit, what their performance indicators are, how much they spend on influencer marketing efforts, which social media platforms they use, etc.

It’s also important to check the latest trends and the best performing influencers in your niche, what type of content your audience likes the most. Thanks to that you can find the untapped opportunities and notice the rising start before anyone else in your niche.

Follow these simple steps to start researching the market landscape:

1) Log into your account.

2) Go to the Competitor Research tab if you want to discover influencer marketing strategies of your rivals. You’ll get a detailed report of their activities, which you can further download or share with your colleagues.

3) Check out the Insights/Tops section to learn what’s trending in a particular niche, GEO or on a particular social media platform.

If you don’t have a BuzzGuru account, book a demo with one of our specialists. During a demo our team will onboard you to a platform in order to ensure you cover all your business needs with our influencer marketing platform.

Data is your power to win the market – go get it!

Data-driven influencer marketing saves you critical resources: money, time, and effort. BuzzGuru gives you all the information and statistics to thoroughly analyze the market and create the influencer marketing strategy that beats your competition.

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