Analyze the market to build an unbeatable influencer marketing strategy

The market analysis tool helps marketers to research what’s trending in a particular niche, which influencers are on the rise, what their competitors are doing in terms of influencer marketing and more. This tool allows you to get a complete picture of the influencer marketing landscape to reveal your new opportunities for your growth, sales and visibility objectives.

You can do market research manually, or use BuzzGuru marketing intelligence to save your time and human resources. In order to find your growth opportunities, you should take a look at your competitor’s strategy: see who they collaborate with, which influencers bring them the most profit, what their performance indicators are, how much they spend on influencer marketing efforts, which social media platforms they use, etc.

It’s also important to check the latest trends and the best performing influencers in your niche, what type of content your audience likes the most. Thanks to that you can find the untapped opportunities and notice the rising start before anyone else in your niche.

Follow these simple steps to start researching the market landscape:

1) Log into your account.

2) Go to the Competitor Research tab if you want to discover influencer marketing strategies of your rivals. You’ll get a detailed report of their activities, which you can further download or share with your colleagues.

3) Check out the Insights/Tops section to learn what’s trending in a particular niche, GEO or on a particular social media platform.

If you don’t have a BuzzGuru account, book a demo with one of our specialists. During a demo our team will onboard you to a platform in order to ensure you cover all your business needs with our influencer marketing platform.