Analyze the market to build an unbeatable influencer marketing strategy
BuzzGuru influencer marketing platform allows you to get deep market insights, learn whatâs trending, benchmark the leaders of your industry, and win the market.

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Get a complete picture of the influencer marketing landscape in your industry
Research market trends
Knowing what your customers like gives you the power to win them over your competitors. With BuzzGuru influencer marketing platform you learn whatâs trending and whatâs in demand faster. Automate your research to stay up to date and be able to respond to the market events.
Discover market trends Discover market trends
Benchmark the market leaders
Learn what brings the leaders of your market to the top. See what influencer marketing strategies they use, what budgets they spend, what content they create, and how they perform. Our platform allows you to get insights into the industry leaders in the influencer marketing field.
Get the market leadersâ data Get the market leadersâ data
Discover new growth opportunities
Learning about whatâs happening in your industryâs landscape makes you see hidden opportunities. See what influencers are on the rise in your niche, who your target audience is hyped up for, and engage them in your influencer marketing campaigns.
Discover opportunities Discover opportunities
Research the world market
Focus on a specific region or see the entire picture of the worldâs market. Learn the peculiarities inherent in different countries, and use the knowledge to create a customized strategy to win each region you are interested in.
Research countriesâ markets Research countriesâ markets
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Get every stage of your influencer marketing campaign covered
FAQs about Market Research and Analysis tab at BuzzGuru
The market analysis tool helps marketers to research whatâs trending in a particular niche, which influencers are on the rise, what their competitors are doing in terms of influencer marketing and more. This tool allows you to get a complete picture of the influencer marketing landscape to reveal your new opportunities for your growth, sales and visibility objectives.
You can do market research manually, or use BuzzGuru marketing intelligence to save your time and human resources. In order to find your growth opportunities, you should take a look at your competitorâs strategy: see who they collaborate with, which influencers bring them the most profit, what their performance indicators are, how much they spend on influencer marketing efforts, which social media platforms they use, etc.
Itâs also important to check the latest trends and the best performing influencers in your niche, what type of content your audience likes the most. Thanks to that you can find the untapped opportunities and notice the rising start before anyone else in your niche.
Follow these simple steps to start researching the market landscape:
1) Log into your account.
2) Go to the Competitor Research tab if you want to discover influencer marketing strategies of your rivals. Youâll get a detailed report of their activities, which you can further download or share with your colleagues.
3) Check out the Insights/Tops section to learn whatâs trending in a particular niche, GEO or on a particular social media platform.
If you donât have a BuzzGuru account, book a demo with one of our specialists. During a demo our team will onboard you to a platform in order to ensure you cover all your business needs with our influencer marketing platform.
Data is your power to win the market â go get it!
Data-driven influencer marketing saves you critical resources: money, time, and effort. BuzzGuru gives you all the information and statistics to thoroughly analyze the market and create the influencer marketing strategy that beats your competition.
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