Get detailed reports & analytics on influencer marketing campaigns

To get the reports & analytics on influencer marketing campaigns at BuzzGuru, you should follow these simple steps:

1) Log into your account.

2) Go to the Influencer Management tab.

3) Choose the campaign you’re interested in.

4) Click on the report section and you will see the perfectly designed report that you can easily download or share with your peers.

If you don’t have a BuzzGuru account, book a demo with one of our specialists. During a demo our team will onboard you to a platform in order to ensure you cover all your business needs with our software solution.

In order to measure the effectiveness of your advertising with content creators, you need to set up the KPIs first. KPIs depend on the goal you set behind your campaign: it should be measurable and detailed. For example, “I want my brand to become famous” - is not a good measurable goal, but quite a vague desire.

The good goal would be: we need a campaign reaching 500 000 people from Brazil and Argentina on YouTube, that will result in 10 000 new users. Thus, here we already have a few metrics that would allow us to measure the effectiveness of the influencer marketing campaign:

• Social media reach - 500 000 views on YouTube
• GEO of views - Argentina and Brazil
• 10 000 new users.

You can set all the campaign goals manually in Excel or spreadsheet, or add them in your account at BuzzGuru and get the automatically generated reports after the campaign is finished.