REPORT: Influencer marketing benchmarks and trends 2023

Get detailed reports & analytics on influencer marketing campaigns

Say goodbye to the manual time-consuming process of exporting data and calculating metrics using spreadsheets. Use BuzzGuru to track your campaign with real-time customizable insights.

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See the real value of your influencer marketing based on detailed data

Get advanced reports automatically

BuzzGuru automatically creates reports on your ad campaigns with influencers and provides you with the information in real time. You save time as you no longer need to make all the calculations by yourself and compare the results. Get full reports on any stage of your campaign to estimate intermediate or final results.

Get reports Get reports
Choose the most relevant creators

Visualize data & insights

BuzzGuru not only collects and analyzes the data on your influencer marketing campaigns, but also provides you with reports that are already designed, with all the information conveniently organized. You get the data and performance metrics visualized in charts and tables. This makes it easier to compare the results to the KPIs.

Get your data arranged Get your data arranged
Make data-driven decisions based on an influencers’ metrics

Get accurate statistics & calculations

Accurate data is vital for evaluating an ad campaign’s effectiveness. BuzzGuru provides you with detailed statistics on your ROI, number of views, average CPM, and other metrics. The AI harvests all the information on your ongoing or finished campaign and makes all the calculations, saving you up to 65 hours monthly.

Automate data collection & calculations Automate data collection & calculations
Control ad campaigns at all stages

Evaluate performance in real time

BuzzGuru gives you all the influencers’ statistics in real time. This helps estimate each creator’s performance, see what exact content works best for your brand or product, and scale the most promising directions to increase ROI of the campaign.

Get real-time stats Get real-time stats
Evaluate campaigns with advanced reports

See how customers rate BuzzGuru’s reporting and analytics tool

Lenox Powell
Lenox Powell
Сontent director, Semrush
“BuzzGuru brings ease, simplicity, and transparency to the process of finding compatible influencers. It rolls influencer discovery, analysis, and competitive intelligence
into one app”
SemRush Learn more
Vicente Mirasol
Vicente Mirasol
CEO, Tumanag3r
“BuzzGuru is one of the best influencer marketing platforms, offering good and optimal results. Congratulations to your great team for the work”
Tumanag3r Learn more
Daichi Mukai
Daichi Mukai
Creative Video Teams Section Manager, SEGA Corporation
“BuzzGuru discovery and analytics platform provides us with the opportunity to discover influencers from all over the world. We use BuzzGuru to discover great influencers on different platforms where gamers gather, including
Twitch and TikTok”
SEGA Corporation Learn more
SaaS Master
SaaS Master
SaaS Master
“BuzzGuru has a huge database of influencers and insights is going to help you to find the right people or find the right information that’s going to take your business to the next level”
SaaS Master Learn more
Product Hunt
Product Hunt
Product Hunt
“Simple and straightforward features and functionality anyone can understand! I really recommend it!”
Product Hunt Learn more

Get every stage of your influencer marketing campaign covered

Frequently asked questions about BuzzGuru Reporting tab

To get the reports & analytics on influencer marketing campaigns at BuzzGuru, you should follow these simple steps:

1) Log into your account.

2) Go to the Influencer Management tab.

3) Choose the campaign you’re interested in.

4) Click on the report section and you will see the perfectly designed report that you can easily download or share with your peers.

If you don’t have a BuzzGuru account, book a demo with one of our specialists. During a demo our team will onboard you to a platform in order to ensure you cover all your business needs with our software solution.

Reports & analytics on influencer marketing campaigns are vital for measuring the success of your marketing efforts. The reports show how efficient was the budget allocation, which platforms and influencers performed best, as well as the statistics on whether you meet the campaign’s KPIs. You can track the overall performance of your campaign or check the results on each stage of your ad integrations.
BuzzGuru shows you the statistics on the overall performance of your campaigns including the following metrics: engagement rate, CPM, CTR, CPC, number of clicks and conversions, publications calendar, budget distribution, ROI, etc. Besides, BuzzGuru allows you to analyze the performance of each social media platform and see advertising on which platform performs better.

In order to measure the effectiveness of your advertising with content creators, you need to set up the KPIs first. KPIs depend on the goal you set behind your campaign: it should be measurable and detailed. For example, “I want my brand to become famous” - is not a good measurable goal, but quite a vague desire.

The good goal would be: we need a campaign reaching 500 000 people from Brazil and Argentina on YouTube, that will result in 10 000 new users. Thus, here we already have a few metrics that would allow us to measure the effectiveness of the influencer marketing campaign:

  • Social media reach - 500 000 views on YouTube
  • GEO of views - Argentina and Brazil
  • 10 000 new users.

You can set all the campaign goals manually in Excel or spreadsheet, or add them in your account at BuzzGuru and get the automatically generated reports after the campaign is finished. 

Make your influencer marketing campaign flexible and get the highest ROI

BuzzGuru’s automated detailed reports help you make the most of your ad campaign, see what influencers and content are best for you, and make more accurate, data-based decisions faster. Track and analyze your campaign’s performance and get the reports that help you make a difference.

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Great influencer partnerships grow your business