REPORT: Influencer marketing benchmarks and trends 2023

Find the best TikTok influencers for your
business promotion

Reach your target audience with the help of the TikTok influencers to grow your business and get higher ROI from influencer marketing. Use the BuzzGuru platform to do it fast and effectively.


1000+ brands and agencies choose BuzzGuru

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The TikTok influencer marketing platform to help
you win the market

TikTok is one of the largest and fastest growing social media platforms, and TikTok influencers are the modern rock stars of social media. Use their capabilities to your brand’s profit!

Learn what your target audience likes on TikTok

With BuzzGuru, you can search for posts that are the most popular among your potential clients. Just type the words or hashtags that are common for your sphere of interest and use filters to make the search more specific and see the most relevant content. This also gives you insights into what types of content on TikTok your target audience engages with the most.

Learn your audience Learn your audience
Learn what your target audience likes on TikTok

Get the lists of relevant TikTok influencers faster

BuzzGuru influencer marketing platform is designed specifically to make your work easier and more efficient. And first of all, the platform reduces time spent on searching for the influencers who can really get you good promotion results by 5 times. 50+ data breakdowns are there for you to help discover relevant content creators on TikTok in a few clicks.

Get list of influencers Get list of influencers
Get the lists of relevant TikTok influencers faster

Analyze TikTok influencers to make data-driven decisions

BuzzGuru has a database of 27M+ influencers including 6M+ TikTok creators. Each influencer’s profile page has the data vital for analyzing the influencer’s performance and forecasting their results within your marketing campaign on TikTok: average number of views, likes, comments, shares, ER, CPM, audience demographics and activity dynamics, and more.

Analyze Tiktok influencers Analyze Tiktok influencers
Analyze TikTok influencers to make data-driven decisions

Learn if the influencer’s content costs as much as they charge

The BuzzGuru platform shows you the overall quality of a TikTok account and the metrics of each of the posts on it. The AI also estimates and calculates how much this influencer’s services may cost you based on CPM. This data helps you negotiate and get the best price.

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Learn if the influencer’s content costs as much as they charge

See how brands rate BuzzGuru – the all-in-one influencer marketing platform

Lenox Powell
Lenox Powell
Сontent director, SemRush
“BuzzGuru brings ease, simplicity, and transparency to the process of finding compatible influencers. It rolls influencer discovery, analysis, and competitive intelligence
into one app”
SemRush Learn more
Vicente Mirasol
Vicente Mirasol
CEO, Tumanag3r
“BuzzGuru is one of the best influencer marketing platforms, offering good and optimal results. Congratulations to your great team for the work”
Tumanag3r Learn more
Daichi Mukai
Daichi Mukai
Creative Video Teams Section Manager, SEGA Corporation
“BuzzGuru discovery and analytics platform provides us with the opportunity to discover influencers from all over the world. We use BuzzGuru to discover great influencers on different platforms where gamers gather, including
Twitch and TikTok”
SEGA Corporation Learn more
SaaS Master
SaaS Master
SaaS Master
“BuzzGuru has a huge database of influencers and insights is going to help you to find the right people or find the right information that’s going to take your business to the next level”
SaaS Master Learn more
Product Hunt
Product Hunt
Product Hunt
“Simple and straightforward features and functionality anyone can understand! I really recommend it!”
Product Hunt Learn more

Get every stage of your influencer marketing campaign covered

Questions and Answers about TikTok influencer marketing and BuzzGuru platform

You need to learn where your target audience is and what content it likes. With this, you can easily find out whether your potential clients use TikTok, and if yes, then what types of videos they engage with the most. BuzzGuru allows you to search not only by influencers, but also by content categories and keywords – this makes the job a lot easier!

You need a database of TikTok influencers and an advanced instrument to navigate it. The BuzzGuru influencer marketing platform has all of it: here, you can search the base of 6M+ influencers on TikTok using smart filters or simply typing the names. You can also search for content your target audience likes first and then see who is creating it.
There are metrics for that, and you can find them all on BuzzGuru. It’s not only the number of subscribers that matters. In fact, it matters even less than some other metrics like engagement rate, number of views, likes, comments, and shares per post, account growth dynamics, and some others. Moreover, BuzzGuru’s AI calculates the channel quality score and rates it from 1 to 100 to make it easier for you to see whether the influencer is worth your attention.

The BuzzGuru influencer marketing platform can forecast how the influencer may perform and how active their audience may be. The forecasts are based on the data gathered and calculated by the AI. You can also make your own forecasts based on the data that BuzzGuru provides you on the TikTok influencer’s profile page.

BuzzGuru creates and neatly designs reports for you to evaluate every aspect of your ad campaign on TikTok. Before launching a campaign, you have to set your goals. Be sure to make them measurable. The more goals you set, the more information BuzzGuru has to make the reports more detailed. You can get reports on any stage of your campaign, see the overview, and learn how each of the selected TikTok influencers is performing. You can also invite your teammates or clients to collaborate with you and see the results as well – this is a part of BuzzGuru’s campaign management tool.

TikTok influencer marketing is new – and it gets you new customers!

TikTok is a relatively fresh social media platform, but it’s already widely used by marketers. And there is a good reason for that: TikTok attracts lots of people, and TikTok content creators know how to entertain them. And what is more important – the influencers are trusted. They are the channel that can connect your brand with new customers and show them how great your products or services really are – and sell them!

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Great influencer partnerships grow your business