REPORT: Influencer marketing benchmarks and trends 2023

The Ultimate Influencer Marketing Report

Get all the vital information about the state of influencer marketing industry, learn about the benchmarks of 2022 and the trends that are coming in 2023


Data, analytics, and insights for influencer marketing

BuzzGuru has thoroughly analyzed the influencer marketing industry landscape, brands’, consumers’, and influencers’ behavior. In this report, you will find the results of our research.

Detailed data and statistics


All the data and stats of the most popular and profitable social media platforms: YouTube, Instagram, TikTok, and Twitch.

Marketing trends


What brands spend the largest budgets on influencer marketing, how much they pay creators, and where they reach target audiences.

Consumers’ preferences


Get the most detailed analytics on each influencer’s and the entire campaign’s performance.

2023 experts’ predictions


What trends to follow, technologies to use, and strategies to develop to get the most out of your influencer marketing in 2023.

77% of brands prefer to work with a particular type of influencers

Interested? Download the report to learn more about brands working with influencers, the largest marketing budgets, and performance statistics.

What else you will learn

Key influencer marketing performance statistics for 2022-2023

Key social media platforms statistics and predictions (YouTube, Instagram, TikTok, Twitch)

Brands’ estimated budgets for influencer marketing

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Analysis and forecast for consumers’ online behavior

Influencer marketing trends that are going to prevail in 2023

And more!

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We share the results of our global in-depth analysis and research completely for free
We believe that the more people learn about the state of influencer marketing, the faster the entire industry will evolve and become even more profitable for everyone.